Sat, 18 Apr 2026
Montenegro and Albania are among the places rising in popularity for Britons seeking a holiday away from tourist traps.
* Montenegro is a popular "hidden gem" destination, with several UK airline routes and affordable prices.
+ Estimated cost: £1,825 per person for an 8-day family adventure package
* Estonia, Finland, and Lithuania are becoming increasingly popular tourist destinations, especially among families and solo travelers.
+ Easy to travel between the three countries via ferry or train
+ Affordable prices, with an all-inclusive 7-night package in Tallinn costing around £1,800 for a couple
* The "German Riviera" in Rügen is gaining popularity, offering chalk cliffs, national parks, and unspoiled fishing villages.
+ Easy to reach by train from Berlin
+ Authentic experience of Germany away from traditional tourist areas
* Albania is a budget-friendly alternative to the Greek islands, with beautiful beaches, good beach clubs, and a rich history.
+ Estimated cost: £1,400 for an all-inclusive 7-night package for a couple
* Spain is still the most popular destination for British tourists, but more are venturing beyond Barcelona or the Costa del Sol.
+ Regions like Asturias and La Rioja are gaining popularity due to concerted efforts by the Spanish government to spread tourism across the country.
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