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Thu, 14 May 2026

Thu, 14 May 2026 Australian giant Coles misled shoppers with fake discounts, court rules

The decision, which comes amid similar case against Woolworths, could mean significant penalties.

* 245 products across 15 months were affected
* Judge Justice Michael O'Bryan agreed with the ACCC that 13 out of 14 sample products did not represent a genuine saving and would have misled consumers
* Products needed to be sold at the higher price for at least 12 weeks before a discount could be considered genuine
* Coles had rejected allegations of misleading customers, but said it is reviewing the judgement and prioritizes delivering value to its customers
* The supermarket giant's fine will be determined in later hearings