Stories

Mon, 18 May 2026

Mon, 18 May 2026 Is the UK's once favourite car coming back as an EV?

The company has announced plans to build seven new models in Europe including a small electric hatchback.

* Ford might be bringing back the Fiesta brand as an affordable electric model
* The company's president in Europe, Jim Baumbick, hinted at the return of the popular Fiesta brand
* Ford is developing seven new models, including a small electric hatchback and three all-electric vehicles
* The new strategy represents a return to the mass market in Europe with affordable cars
* Five of the new models will be built in Europe for the European market
* Baumbick stopped short of confirming the return of the Fiesta nameplate but hinted at it
* Ford's sales of the Fiesta peaked 47 years ago, and the last one rolled off the production line in 2023
* The company is pivoting back to building affordable vehicles after a failed attempt to focus on more luxurious models