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Tue, 19 May 2026

Tue, 19 May 2026 Adverts for DNA self-swab kits banned as misleading

The Advertising Standards Authority has ruled Enough's online posts contained unproven claims.

* Enough's website, LinkedIn post, and GoFundMe page have been banned by the Advertising Standards Authority (ASA) for containing misleading information.
* The ASA ruled that the posts made unproven claims about how evidence from self-swab DNA testing kits could be used in court and how many women are raped in the UK each year.
* Sir Martin Narey, a former head of the Prison and Probation Services, brought the complaint against Enough's adverts, stating they were "frightening young women" with exaggerated claims about rape statistics.
* The ASA ordered Enough to: + Not state or imply that evidence gathered using its self-testing kits is admissible in court unless it holds adequate substantiation for those claims. + Not make claims regarding the incidence of rapes or the number of women raped unless it holds adequate substantiation for those claims.
* Enough has updated its wording and stated that it respects the ASA's ruling.