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Tue, 26 May 2026

Tue, 26 May 2026 Ferrari unveils first fully electric car

The new Luce model has divided opinion on social media, and comes despite intense pressure from Chinese EV makers.

* Ferrari has unveiled its first fully electric car, the Luce, which costs $640,000 (£474,320).
* The five-seater car is a collaboration between Ferrari and LoveFrom agency, founded by former Apple design chief Sir Jony Ive.
* The Luce features a Ferrari-made electric motor on each wheel, reaching 60mph in approximately 2.5 seconds.
* All components of the vehicle are made in-house to ensure ease of repair and maintenance, as well as protection of resale value.
* Ferrari's decision to launch an electric car comes after initially ruling out such plans, opting for hybrid vehicles instead.
* The company claims that the Luce has taken half a decade to develop.
* The move by Ferrari to introduce an electric vehicle contrasts with other supercar brands like Lamborghini and Porsche, which have scaled back their EV plans due to poor demand and competition from Chinese brands.
* While some have praised the design of the Luce, others have criticized it as "straight to the junkyard trash" or a betrayal of traditional Ferrari style.
* Ferrari's chief design officer believes that critics are part of the innovation process, and that people will appreciate the car in time.
* The company has stated that it will continue to offer petrol and hybrid cars alongside its all-electric vehicle.