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Thu, 28 May 2026

Thu, 28 May 2026 Drag queen Pattie Gonia fights trademark lawsuit by Patagonia

The outdoor apparel firm says the performer broke an agreement not to use its branding in merchandise.

* Pattie Gonia, a drag queen and climate activist, has spoken out against Patagonia's lawsuit alleging she's causing "irreparable" damage to its brand.
* The performer says the lawsuit is an attempt to "erase" her name, advocacy, and community, and threaten the livelihoods of those employed by her.
* Patagonia claims it's acting to protect its business and employees, but has said the last thing they wanted was a legal fight with someone who shares their values.
* Pattie Gonia has amassed millions of online followers and raised $3.7m for environmental causes through charity fundraisers.
* The lawsuit alleges that Pattie Gonia competes directly with Patagonia's products and advocacy, and is asking the court to stop her from registering as a trademark.
* Pattie Gonia says she's willing to fight the lawsuit in court, saying "If Patagonia wants to celebrate Pride Month this year by taking a queer climate activist to federal court, then I'm here to fight for myself."