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Fri, 05 Jun 2026

Fri, 05 Jun 2026 Chippies turn to new species amid 'massive' cod price rise

Experts say cod has turned into "white gold" as the prices keeps going up.
The classic pairing of cod and chips, a staple of British Friday night tradition, is facing an uncertain future due to rising fish prices caused by global fishing quotas and conflicts. As a result, many fish and chip shops are struggling to stay afloat, with over 25,000 closures since their peak in the early 20th century. Despite efforts to diversify menus by offering alternative fish species such as hake and pollock at lower prices, industry leaders warn that the tradition of cod and chips may be under threat. One chippy owner, George Morey, estimates that his shop now pays £150 more per case for cod than it did last year, which he cannot absorb. He has been forced to raise prices and promote other species, but still finds customers are loyal to cod, even when alternatives are cheaper. Industry experts warn that smaller shops are struggling to compete with legislation and rising costs. Some restaurants believe the key to survival is concentrating on customer service and retaining loyal diners, rather than just diversifying menus. One owner, Adam Papa, attributes his shop's success to its long-standing relationships with customers and staff. However, he also acknowledges that the industry needs support from customers who understand the rising cost of fish. Industry leaders are concerned about the future of the cod and chips tradition and are urging consumers to be flexible in their ordering choices. With prices continuing to rise, it remains to be seen whether this beloved British classic can survive.