Stories

Fri, 19 Jun 2026

Fri, 19 Jun 2026 Who had the best World Cup advert?

BBC Sport looks at the numbers behind both Nike and Adidas' World Cup adverts.

* Nike and Adidas' World Cup adverts have been analyzed by BBC Sport, with numbers behind them revealed.
* A video on the best World Cup advert has been published by BBC Sport.
* BBC sports editor asked Fifa chief Infantino if he had lost control over the organization's handling of the tournament.
* A mini-mart selling drugs was investigated by the BBC through an undercover operation.
* Heidi Klum became a living Met Gala sculpture in an unusual display.
* Erling Haaland said he is good at scoring goals in an interview with the media.
* Norway fans celebrated their team's performance with a Viking ship celebration in Times Square.
* Mohamed Salah described Egypt's win over New Zealand as a great achievement.
* A fan from Cape Verde went wild live on BBC News after his country scored a goal.
* Marsch said everyone heard the bone snap when a player got injured.
* Thomas Tuchel gave an inspiring half-time speech that made a difference in a game.
* Argentina fans reacted to Messi's record-equalling performance.
* Cape Verde fans around the world celebrated their team's draw with Spain.
* Rory McIlroy criticized the USGA over course conditions at Shinnecock Hills.
* The World Cup opening night was held in London, featuring Mexico vs Korea.
* Tyson Fury had an unusual bout against Hall, asking who he wanted to fight.