Stories

Wed, 24 Jun 2026

Wed, 24 Jun 2026 VAT cut on theme parks and kids' meals comes into force

The government will reduce tax from 20% to 5% on a range of attractions as schools begin to break-up.

* A temporary VAT cut will come into effect on Thursday, reducing prices at theme parks, zoos, museums, and kids' meals
* The 20% VAT rate will be reduced to 5% for these activities until September 1st
* However, some families, charities, and businesses are skeptical about the measure's effectiveness in helping with cost of living pressures
* Chancellor Rachel Reeves says the cut is designed to help families make "precious memories" without breaking the bank
* Estimated average savings per household will be around £10, according to a think tank director
* Businesses can choose whether or not to pass on the tax saving to customers, but some chains have said they will do so
* The scheme will cost the government around £300m and is expected to affect various attractions, including: + Theme parks (e.g. Legoland) + Zoos + Museums + Kids' meals served in restaurants + Cinemas, theatres, concerts, shows, and exhibitions + Adventure parks, nature reserves, and wildlife parks
* Free bus travel will also be available for children aged 5-15 in England