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Thu, 25 Jun 2026

Thu, 25 Jun 2026 Apple hikes some prices by nearly 20% while Xbox raises console cost

Apple said it had "never seen a component price increase this much, this quickly".

* Apple has increased prices on some MacBooks and iPads worldwide due to rising memory and storage chip costs.
* Prices have risen by almost 20% on certain models, with the MacBook Pro with 1 terabyte of storage now costing $1,999 (previously $1,699).
* Other companies, including Xbox, are also increasing prices due to the "components crisis".
* Xbox has raised the price of its consoles for the second time in less than a year, with the basic console now costing $499 (up from $399) and the more expensive model costing $749.
* The cost of memory and storage components has already more than doubled, and experts expect costs to double again by 2027.
* Other companies, such as Valve and Nintendo, have also increased prices due to rising hardware costs.
* Analysts believe that other PC and tablet brands will follow Apple's lead in increasing prices.
* Apple's loyal customer base is expected to take the price increases without too much outcry.