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Mon, 29 Jun 2026

Mon, 29 Jun 2026 British American Tobacco to cut 9,000 jobs

The company had said earlier this year it was planning savings to make it "more digital and AI-focused".

* British American Tobacco (BAT) plans to cut nearly a fifth of its global workforce, impacting around 9,000 employees.
* The company will eliminate 5,500 roles and outsource an additional 3,500 positions.
* BAT employs approximately 47,000 people globally and expects the cost cuts to save around £600m annually by 2028.
* The job reductions are expected to be completed by the end of this year.
* Chief executive Tadeu Marroco stated that the changes aim to make the company "more agile, cost disciplined and technology enabled".
* BAT is shifting its focus towards smoking alternatives such as vapes and nicotine pouches due to declining traditional cigarette sales.