Tue, 30 Jun 2026
The app's new usernames feature will be rolled out globally over the next few months.
WhatsApp will let users chat without revealing their phone number by exchanging unique usernames instead. Users can start reserving a name via the app, but it's not compulsory. Once fully activated, WhatsApp users will be able to connect after exchanging usernames only. There will still be options to block or report unwanted messages.
Names will be limited to 35 characters and there will be few restrictions, except for high-profile officials and celebrities whose names won't be available to others. This is aimed at protecting their privacy.
The Meta-owned firm described usernames as a privacy feature. Alice Newton-Rex, WhatsApp's head of product, said she had heard from users that they didn't always want to share their phone numbers in order to be in contact with others, particularly in group chats.
WhatsApp will roll out the usernames globally over the next few months and users will be notified when their username is activated. Those looking to reserve a username can find it through their account or profile settings in the app. The option to click through and reserve a username will appear once available.
The company has said it will have an option for creators, small businesses and organisations to claim the username they have on Instagram or Facebook for consistency. But anyone else who wishes to match their WhatsApp username to those they have on any other Meta apps will need to link it to their existing accounts on Accounts Centre.
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