Stories

Mon, 20 Jul 2026

Mon, 20 Jul 2026 'I made £100,000 of TikTok sales in one day': The business of live shopping

Buying on social media livestreams is fast becoming regular consumer behaviour for many.

* Glow For It's Daisy Kelly generates £6m a year in sales, with over 40% coming from TikTok Shop UK.
* Malik Butchers' Manny Malik saw his business grow by 30% year-on-year in June, thanks to live shopping on TikTok.
* Buket Sevik's Adorina jewellery brand went from 50 orders a month to 500 orders a week after starting live selling on TikTok. However, there are also concerns about the fees associated with these platforms, which can range from 6.9p to 14.9p per £1 sold.