Stories

Tue, 21 Jul 2026

Tue, 21 Jul 2026 Lindt's Easter chocolate sales fall after price hike

The Swiss chocolate maker adjusts its strategy in response to weaker demand after its price rises.

* Lindt has partially reversed its decision to hike prices after Easter chocolate sales dropped.
* The company blamed weak demand, particularly in the UK, Germany, and Switzerland, as well as a decline in tourism due to geopolitical uncertainties.
* Revenue shrank by 0.9% overall, with European sales down by 2.1%.
* By volume, sales sank 7.5%, and pre-tax profit fell by 1.5%.
* Sales of Lindt chocolate in airports decreased due to conflicts in the Middle East.
* The company's chief executive said it has adjusted prices and boosted marketing for the second half of the year to regain momentum.
* Other factors contributing to the price hike include climate change, which has led to a decrease in cocoa farmers' crops.