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Sun, 26 Jul 2026

Sun, 26 Jul 2026 Primark's new 'supermarket tactic' to woo customers in online price war

Competition from ultra-cheap Chinese retailers and the cost of living crisis could be putting some people off shopping at the store, analysts say.
Primark has announced plans to lower prices on hundreds of clothing items by up to 29%, in an effort to attract price-conscious shoppers and compete with online retailers like Shein and Temu. The move comes as Primark faces declining sales and increased competition from fast-fashion online stores that offer cheaper prices. The retailer's parent company, Associated British Foods, plans to list Primark on the London stock market next year. Analysts say that Primark is trying to regain its reputation as a low-cost fashion retailer by slashing prices on core items like jeans, jumpers, and trousers. However, some experts believe that the price reductions may not be enough to offset the company's declining sales. Primark claims that about 85% of its products are currently priced at £10 or less. The new lower prices will not cover everything Primark sells, but analysts say they will help attract more shoppers and shift stock that has been building up in stores. Shein, a fast-fashion online retailer, has been a major disruptor to the fashion industry, offering cheap and trendy clothing to customers around the world. Temu is another online retailer that has gained popularity for its low prices and wide selection of products. Primark's move to lower prices comes as consumers become more focused on getting value from their purchases, with about one-third of clothing shoppers saying they have bought clothes less frequently in the past year due to the cost-of-living crisis.