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Mon, 27 Jul 2026

Mon, 27 Jul 2026 Shein swings to $99m loss as Trump tariffs hit sales

The announcement comes as the fast fashion giant prepares for its stock market debut in Hong Kong.

* Shein, a fast-fashion company, reported a quarterly loss of $99m in the first three months of the year.
* The loss was attributed to a slowdown in sales following US President Donald Trump's removal of an import duty exemption on small packages.
* Uncertainty over the ongoing US-China tariffs war also contributed to the decline in sales.
* Shein said it is pursuing various options, including price increases, to offset the increased costs due to the duties and taxes.
* The company reported a 16% increase in active customers, with more than 281 million users placing over one billion orders in the year to March 2026.
* Shein's Hong Kong share listing is expected to take place in the coming months, following approval from the China Securities Regulatory Commission.
* The company attributed part of its loss to a paper loss of $328m due to an accounting change for special investor shares.