Stories

Fri, 31 Jul 2026

Fri, 31 Jul 2026 Snapchat joins other popular platforms in fight against 'AI slop'

Snapchat, YouTube, LinkedIn, and Substack are trying to combat the proliferation of fake AI content.

* The platform will stop recommending "wholly AI-generated videos" in its Spotlight feed
* Users can still use AI tools to alter or edit content, but entirely AI-generated material will be prioritized lower
* Research shows people tend to view AI-generated content as low-quality and repetitive
* Studies also suggest that exposure to AI-generated content makes users less likely to trust online content