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Sun, 09 Aug 2026

Sun, 09 Aug 2026 Raw images, no filters: Why MySpace fans want it back as relaunch hinted

Fans and creators say a revived MySpace must feel personal, not algorithm-driven.

* Monticah Hawkins, a 31-year-old real-estate agent in Atlanta, recalls MySpace as a place where people could be authentic without judgment.
* Melissa Kristin, a TikTok star with over 900,000 followers, grew up on MySpace and believes the platform should focus on personal connection rather than performance.
* Marketing experts suggest that any comeback will depend on learning from MySpace's past mistakes, such as its complex design and algorithmic-driven features.
* Dr. Alexa Fox, a marketing professor at the University of Akron, says MySpace could be more user-friendly with less coding involved to appeal to users who want a feed without algorithms.
* Alex Mills, a social media strategist, notes that people still want a feed but one that is better than the current rage-bait optimized feeds.
* Kevin McClary, head of performance marketing at Gorilla 76, suggests MySpace could be successful as a niche platform rooted in 2000s culture and music identity. Industry experts agree that differentiation is key for MySpace's potential comeback:
* Dr. Fox believes MySpace should not compete directly with Meta, TikTok, or X but focus on its unique strengths.
* McClary notes that leaning into MySpace's music identity could be a smart move and the platform could meet users where they are interested in the past. The appeal of MySpace's comeback is emotional as much as practical for fans like Hawkins and Kristin:
* Hawkins says she would return if MySpace kept its original spirit, citing the feeling of connection and authenticity.
* Kristin believes that a revived MySpace should prioritize personal connection over performance.