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Mon, 17 Aug 2026

Mon, 17 Aug 2026 Ferrari's first ever electric car sold for record $40m at auction

The Luce's launch drew backlash from some commentators who said it broke from the brand's signature dramatic styling.

* A unique, all-electric Ferrari Luce sold at auction for $40m (£29.5m), setting a record for a new car sold at auction.
* The sale more than 35 times exceeded the usual price of a Ferrari Luce, with proceeds going to the Ferrari Foundation's educational programs.
* The buyer was not named by Sotheby's, but all details about the car were made public, including its custom wheels and white finish.
* The sale of the Luce comes amid controversy over the car's design, which some critics said strayed from traditional Ferrari designs and compromised the brand's identity.
* Despite this backlash, Ferrari has reportedly met its sales target for the Luce this year thanks to strong demand in China.
* The charity auction marked a "tangible expression of innovation, responsibility, and long-term vision" for future generations, according to Sotheby's.