Stories

Wed, 19 Aug 2026

Wed, 19 Aug 2026 I quit my £80,000 job to make ice cream - here's how

The co-founder of Little Moons shares her advice for anyone thinking about starting a business of their own.
She learned various skills including IT, machinery, and product development while building the company with her brother. Vivien says they had to treat each other like colleagues rather than siblings when working together, setting boundaries in their interactions. Wong cautions against blindly following advice from experts but instead to listen and think critically for oneself. She also emphasizes the importance of preparation and having a team in place before going viral. She notes that Little Moons' success on TikTok during the pandemic was not an overnight sensation, as the company had been running for 12 years beforehand, learning how to manufacture at scale, train staff, export products, and supply major retailers.