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Wed, 19 Aug 2026

Wed, 19 Aug 2026 India's Gen Z are driving up a mega boom in its beauty market

E-commerce, rising income levels and the world's largest youth population are fuelling India's beauty boom.

* India's beauty industry is expected to nearly double in size by 2030, growing at twice the rate of the country's GDP and broader retail market.
* The industry was valued at $23 billion in 2025 but is expected to reach $40 billion by 2030.
* Rising spending power in Asia's third-largest economy is driving this boom, with India's per capita income crossing $2,000 in 2019.
* E-commerce is expected to drive around 35% of overall beauty spending by 2030, compared to just 8% five years ago.
* The pandemic accelerated the growth of the industry, as people turned to self-care and online education during lockdowns.
* Gen Z is driving the boom in India's beauty market, with 56% of beauty and personal care shoppers on Flipkart being from this age group.
* Two out of three beauty searches on Flipkart come from non-metro areas, indicating that the growth is widespread across the country.
* Experts predict that at least 10-15 beauty companies will cross $200 million in revenue in the next three to five years, leading to increased IPO and M&A activity in the sector.