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Thu, 27 Aug 2026

Thu, 27 Aug 2026 The Interview

Kristina Wilfore on how a ‘Male Grievance Industry’ is defrauding men on social media
The report's author, Kristina Wilfore of Reset Tech, claims that social media companies are profiting from this trend by targeting men with fake solutions to their problems. New data shows that 216 accounts drove 14.6 billion views for "looksmaxxing" content over the past two years - an extreme cosmetic trend on social media. According to Wilfore, these companies distort real pressures and exploit traditional male values such as strength and loyalty in order to sell products or ideas.