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Wed, 09 Sep 2026

Wed, 09 Sep 2026 Apple's new boss starts with big gamble on costly first folding iPhone

Apple showed off at an event the first major design change to the iPhone in almost 20 years.

* Apple has finally released a new design for the iPhone, the "Duo", almost 20 years after its initial release in 2007.
* The Duo is a foldable phone that can be used in two different forms and comes with a hefty price tag of $1,999 (£1,475) in the US.
* Critics say Apple has been slow to innovate and that the Duo's high price may make it unaffordable for many consumers.
* The new design is inspired by the iPad and features a book-style format, but some analysts are skeptical about its success.
* The iPhone 18 Pro and 18 Pro Max were also revealed at the event, with starting prices of $1,199 (£855) and $1,299 (£959), respectively.
* Apple's new AI-enabled capabilities on the iPhone were announced, including Siri AI, which can access a person's phone data to find information, answer queries, and take action on their behalf.