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Thu, 10 Sep 2026

Thu, 10 Sep 2026 Primark finally set to launch home deliveries

The retailer launches the service four years after making its first foray into internet shopping.

* Primark plans to launch a home delivery service in Britain, four years after its first e-commerce venture.
* The retailer has acquired a warehouse in Sheffield to enable shipping to homes and sees "opportunity for profitable growth" through home deliveries.
* Analysts say this decision indicates that Primark is facing significant challenges from ultra-fast-fashion brands such as Shein.
* Associated British Foods (ABF), which owns Primark, expects the fashion chain's UK sales to grow by about 1% in the fourth quarter of the year, but like-for-like sales are expected to be "broadly flat" in the UK and fall 3% globally.
* The decision is seen as a response to the rise of online shopping platforms such as Shein, Boohoo, TikTok Shop, and Vinted.
* Retail analysts say Primark will need to make home deliveries profitable at low prices that customers expect from fast fashion chains, and a "slick and effective returns policy" will also be crucial.