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Wed, 16 Sep 2026

Wed, 16 Sep 2026 I sent 200 DMs to companies - it was awkward but I got a job

From coffee chats to LinkedIn messages, here's how to network your way to your next job.
Networking doesn't have to be intimidating, and it can start with small actions. According to LinkedIn's chief communications officer Nicole Leverich, having a network is not just about having industry contacts, but also about building relationships before you need something from them. Leverich advises starting online by connecting with people you went to school with, former professors, or family and friends, which can lead to a larger network. When reaching out to someone, make sure to show that you've done your homework, reference their work, and establish common ground. It's also essential to be clear and specific about what you're asking for, and to say thank you afterwards. Leverich suggests building relationships before you need something from them, and think about what you can offer in return. In-person networking can be more daunting, but remember that at a networking event, everyone is there to talk. Start with simple conversations, such as complimenting someone's outfit or asking why they're there. If you want to move on, don't overthink it - just say it was great meeting them and excuse yourself. Taylor Crow, who works in sales, sent out 200 cold DMs on LinkedIn while studying, and Vicky Peterlin, her colleague, agrees that it's not about being good at networking but rather not being afraid to reach out. Katherine Leopold, a tutor, advises making the first move and showing employers your authentic story. Madison Brown, who works in tech partnerships, emphasizes the importance of being authentic and intentional when reaching out to people, and suggests saying what you're looking for or what you want to get out of the interaction.