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Fri, 25 Sep 2026

Fri, 25 Sep 2026 Sir David Beckham nets £38.5m after World Cup ad deals

His stake in DRJB Holdings has entitled him to almost half of its £85.5m in dividend payments.
Sir David Beckham's business, DRJB Holdings, has made a record profit of almost £50m in 2025, driven by advertising partnerships ahead of the 2026 Men's Football World Cup. Sales rose from £72.2m to £84m, with Beckham appearing in numerous adverts for major brands such as Bank of America and Stella Artois during the tournament. DRJB paid out £38.9m in dividends to shareholders, with Sir David receiving around £38.5m due to his ownership stake in the company. The performance was described by Authentic Brands Group's CEO Corey Salter as "outstanding", highlighting Beckham's global brand value.