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Thu, 01 Oct 2026

Thu, 01 Oct 2026 Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names

The president wants AI to be called super intelligence - or SI - the same initials used by Slovenian domains.

* 44,000 web addresses with the .si suffix were registered in September, compared to less than 2,000 in August.
* This represents an increase of more than 2,100% and is considered "unprecedented" by Register.si spokeswoman Klara Herman.
* The surge in registrations occurred after Trump's speech to the UN General Assembly on 11 September, where he called for AI to be renamed "super intelligence" or SI.
* However, Herman notes that it's difficult to attribute the entire increase to just Trump's comments and suggests that some may have been registering domain names speculatively.