Stories

Fri, 02 Oct 2026

Fri, 02 Oct 2026 No more cereal at the end of the aisle? New rules in Scotland's supermarkets

Restrictions are being put on products with high sugar, fat and salt content, but the meal deal lives on.

* Sugary soft drinks, biscuits, and some breakfast cereals can no longer be displayed in prominent positions in Scotland's supermarkets.
* Products high in fat, sugar, and salt, including chocolate, crisps, ice cream, and chewing gum, may also be affected.
* Businesses with over 50 employees, including supermarkets, restaurants, pharmacies, and petrol stations, must comply with the new regulations.
* Restrictions include: + No more prime end-of-aisle slots for unhealthy foods + Banned multi-buy offers, such as "buy one get one free" or loyalty points + Prohibited advertising of unhealthy foods on homepages and in-store promotions + No discounts that promote unhealthy products, but discounts like "half-price" are allowed.
* The regulations aim to encourage healthier eating choices by making unhealthy options less visible and appealing.