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Tue, 06 Oct 2026

Tue, 06 Oct 2026 Asos confirms hackers sent 'unauthorised' notification to app users

Asos confirmed an "unauthorised customer notification" was sent out via its app on Tuesday, after users raised alarm.

* Asos has confirmed it is investigating "unauthorised activity" after customers received a notification from its app sent by hackers.
* Dozens of people reported receiving the "ASOS HACKED" message, which was addressed to the company's data protection officer and IT teams.
* Cybersecurity experts say the notification looked like a "brazen" extortion attempt.
* Asos has acknowledged that some "basic personal information" may have been accessed, but says it does not believe payment-card information or account passwords were impacted.
* The company has assured customers that its website and app are "operating as usual" and that they can "shop with confidence".
* Shares in Asos fell by around a tenth on Tuesday.
* Cybersecurity experts warn that customers should be cautious about possible scam emails or texts, and advise changing passwords and being vigilant about online transactions.