Stories

Tue, 06 Oct 2026

Tue, 06 Oct 2026 Froyo's made a comeback. But at £12 a tub will it last?

Frozen yoghurt, which was a huge craze in the 2000s and 2010s, has made its return with multiple chains popping up across the wider UK.

*The dessert, which was a huge trend in the late 2000s and early 2010s, has seen a resurgence in popularity driven by nostalgia, social media, and its perceived health benefits.
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*Magnolia Bakery's rival, Yo-Chi, launched a new branch in London's Notting Hill area and received hundreds of customers on its opening day, despite tubs costing up to £12.
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*Market Data Forecast estimates that the European frozen yoghurt market will be worth £434m by 2026, with the UK being one of the key contributors to this growth.
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*Experts say that froyo's popularity is due in part to its customisability and perceived health benefits, as well as its nostalgic appeal for many consumers who grew up eating it.
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*However, concerns have been raised about the price point of froyo, with some experts warning that over-saturation and competition from other dessert chains may eventually lead to a decline in popularity.
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*Despite these concerns, many froyo fans are willing to pay premium prices for the experience of visiting a store and creating their own customised desserts.
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