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Fri, 09 Oct 2026

Fri, 09 Oct 2026 Adidas sues Australian label White Fox over four stripes design

The German sportswear brand wants the Sydney-based label to stop selling the clothes and pay damages.

* Adidas is suing Australian label White Fox over a trademark dispute.
* Adidas claims that White Fox's four-striped design is "deceptively similar" to its three-striped logo, which has been trademarked since 1957.
* White Fox denies any breach of trademark and plans to argue that other Australian brands sell clothes with similar decorative stripes.
* Adidas alleges that White Fox intended to trade off their reputation by advertising and selling four-striped clothes featuring people wearing genuine Adidas items.
* The case is expected to go to trial next year, with a three to four-day hearing scheduled.
* Adidas is seeking damages from White Fox, including the profit from the products plus interest and costs.