Stories

Thu, 15 Oct 2026

Thu, 15 Oct 2026 I find it quite demoralising in store - why I do all my shopping online

After Primark announced plans for home delivery, we hear from women who never go into clothes stores.

* Many people, including Jess Bacon and Julia Mitchell, prefer shopping online because they find it more convenient and less demoralizing than in-store shopping.
* Online shopping is becoming increasingly popular, with 27.3% of all retail sales being made online in August this year (up from 18.1% in August 2019).
* Primark has announced plans to launch a home delivery service in the UK, which will allow customers to have their purchases shipped directly to their homes.
* The decision is seen as a response to the rise of ultra-fast-fashion brands such as Shein and the decline of the High Street.
* Analysts say that retailers must offer hassle-free returns policies in order to compete with online shopping giants.
* Some retailers, such as Asos, are starting to charge fees for frequent returns, which can be a balancing act between keeping customers happy and maintaining profit margins.